Business Numbers — Sitara Collections

Which marketplaces are you selling on?

M

Meesho

60% of your GMV

✓

A

Amazon

30% of your GMV

✓

F

Flipkart

10% of your GMV

✓

💡 Channel fees, return processing costs, and fulfilment rates are auto-computed using platform rate cards. You only need to enter your COGS.

Enter landed cost (COGS) per SKU — procurement + inbound freight + packaging.

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SKU	Category	Channel Fee auto	Fulfilment auto
Bandhani Kurta Set SKU-001	Kurta Sets	≈₹52/unit	≈₹45/unit
Embroidered Dupatta Set SKU-002	Dupatta Sets	≈₹87/unit	≈₹48/unit
Chiffon Saree (Plain) SKU-003	Sarees	≈₹42/unit	≈₹57/unit
Cotton Palazzo Set SKU-004	Palazzo Sets	≈₹77/unit	≈₹41/unit
Lehenga Set (Bridal) SKU-006	Lehenga	≈₹138/unit	≈₹93/unit
Silk Blend Saree SKU-009	Sarees	≈₹94/unit	≈₹75/unit

+ Add another SKU

Set your return rates per channel. These directly impact your net revenue calculation.

M

Meesho

41%

A

Amazon

16%

F

Flipkart

22%

Monthly ad spend per SKU (optional)

Leave blank for SKUs with no paid ads

Bandhani Kurta Set (SKU-001)

Embroidered Dupatta Set (SKU-002)

Chiffon Saree (SKU-003)

Silk Blend Saree (SKU-009)

Remaining 6 SKUs have no ad spend

Your true contribution margin — Jun 2025

₹12.8L

On ₹3.2Cr gross GMV · 6.2% margin

⚠ At Risk — returns are compressing your margin

Meesho CM

₹3.2L

1.7% margin · 41% returns

Amazon CM

₹8.6L

10.7% margin · 16% returns

Flipkart CM

₹1.0L

4.0% margin · 22% returns

⚠️ Meesho is 60% of your GMV but only 25% of your profit. Your Amazon business is 6× more margin-efficient per rupee of revenue.

Let's compute your true profitability

Monthly ad spend per SKU (optional)

Overview